You’ve built your store, you have your products. Now what? 

If you ask most business owners what they need, they’ll likely say “more customers”. To get more customers, you need more traffic and higher quality traffic. Here are four basic strategies you can use to get visitors to your website. 

Paid Advertising

Paid search, social media and display advertising all work well to attract visitors.  You need to make sure you set clear goals – do you just want more traffic, or are you looking to increase conversions or both? 

A few examples of paid advertising include: 

Google Ads

Facebook / Instagram Ads

Influencer Marketing

YouTube Ads

It's true that competition for ranking and clicks can be fierce (and expensive), but the converting traffic should offset the cost. 

Get Social

Speaking of Social Media Marketing, you should familiarize at least one social platform with your brand. Customers are much more likely to purchase from a brand they identify with emotionally.

Facebook is generally a great place to start. You need to entice them in and pique their curiosity. This works especially well if your audience sees the value for their friends and family, and they will share it to their Facebook wall. 

For physical products, you could find great traction with image-heavy social sites like Pinterest and Instagram. Since Instagram and Facebook are one and the same, it's easy to kill two birds with one stone. 

Just understand that your audience may be looking for different content and engagement on these two platforms, and you should be good to go!

Content Marketing

This is definitely a long game advertising strategy, but it can be the most fun! Keep it clear, creative, and informative. There is no magic formula for creating and curating digital content, but Content is King for your SEO ranking.

Having a blog can really boost your visibility on your search engine. If you do it well, your content can also contribute fantastic value to your audience. Providing this value and knowledge to your customers lets you double down on the traffic you’re getting through paid ads.  

“Businesses with blogs have 126 percent more lead growth compared to those that do not blog.”-ThinkCreative 

Search engine traffic is extremely profitable for businesses, but in order to get that traffic, you need to post what people are looking for.  In general, knowledge-based content is a great way to get this Traffic. Titles having to do with How to do “Y” or 10 Reasons why “Z” can help your audience find your pages, get the value and even purchase your product. Especially if what you’re blogging about supports the use of your product.  

As an added bonus, when you blog, Google and other search engines read your website as fresh and frequently updated. The increase in content also means an increase in keywords and phrases helping your visitors find your site. A new page is indexed with each new blog post. This means a better chance of improving your organic search rankings

SEO

If you thought all this information on content and social advertising meant SEO is dead, you should think again. 

Optimizing your website, content, and products for search engines is an important part of any marketing strategy. Are you making the most of the image alt text? What about meta descriptions? Are you creating internal links to new content? 

SEO is how your customers find your store. It's how your business pops up in the Google search results. It's how you grow. 

Here are some tips to get you started with SEO:

1.  Submit your Sitemap with Google Webmaster Tools

2.  Make sure your site is up to speed. Slow websites rank lower on search engines. You can test your website speed using a tool like pingdom.com to identify issues and fixes!

3. Include Titles and Meta descriptions throughout your website

4. Use the correct headings. Of all the heading types, your H1 is the most important, because search engines use it (along with the page title) as a primary way of ranking the page. So it should always include (and ideally start with) your focus keyword.

Shopify also has a fantastic SEO guide here. I strongly recommend checking it out.

It doesn’t really matter what your business or your niche is,  I’ll be totally honest here. 

It’s not always easy.

In fact, it can be really, really hard. 

Getting into the heads of your readers, and proactively trying to share information or solve problems can take a lot of mental energy.

But when you write a post or an ad that hits home for your readers, that’s when you’ve got them. Their interest, their loyalty and hopefully even their business.