If you've ever watched QVC you know crazy ideas can result in serious money and high brand awareness. Slap Chop and ShamWow ads are burned into my brain forever, and I know I'm not alone.
Unique ideas and unique advertising stick with people.
The primary goal should be to find a need in the market, or a problem people face, and solve it. Think about your own life, and your daily major or minor inconveniences. Think back to those QVC ads we talked about earlier. While many of them can be accused of inventing a problem, the formula is the same. Find a problem, present the problem, poise your product as the solution.
Let's look at some examples.
Have you ever wanted to send a postcard, but worried that it was just too cliche? Unorthodox means of postage, like Potato Parcel stepped in to fill that void.
Maybe you have a coworker or enemy you have been trying to get back at. This website charges $9.99 to post an envelope stuffed with glitter to anyone on the planet. In a few hours, the site got overwhelming media coverage and sold more than $20,000 worth of glitter.
The craziest idea that ever worked by far was bottled water. The stuff is literally a free resource, yet Nestle convinced people they needed to buy it back from them in single-use plastic bottles.
On popular website Reddit, one thread included the idea for Canned water/ sports drinks to combat these single-use plastics. In this vein, you could sell reusable products such as mesh produce bags, bamboo toothbrushes, steel water bottles and more.
As a bonus, all these products are available for dropshipping on Oberlo, who also offer a great insight into up and coming product ideas in their blog here.
Before jumping in, make sure you’ve done your due diligence. Ask yourself: Is there a demand for this? Who are your competitors and how will you stand out from them?
Then work out a marketing strategy. The novelty or cleverness of your product may get you traffic and visitors, but you often need to build a relationship with those visitors to make the sale. This is where Consistent Cart comes in.
You can personalize your emails, SMS notifications and push notifications to reflect your wild business branding, and follow through with these customers. Here are some fantastic examples I put together for you.
Take some inspiration and your million dollar idea and get started today.