Today is national read a book day!

I know a lot of these “holidays” can seem silly, but in my opinion there is no silly reason to pick up a great book. 

This is particularly true when what your reading can further your skills and boost your business. As a writer, I enjoy reading. As a marketer, I enjoy learning and staying on top of trends. As a leader, I need to keep my communication and management skills sharp.

In the spirit of this holiday, we at CartKit have compiled the most impactful and thought-provoking books we’ve digested in the past few years, along with why we loved them. 

Rosie’s Picks

Leaders Eat Last by Simon Sinek

This leadership book is unlike any I’ve read before. The vivid story-telling digs into motivation and friction behind leading a team and running an organization. Unlike similar titles, this book doesn’t feel like it’s preaching rules and steps at you, but reads almost like a business fable. 

Start with Why by Simon Sinek

Yes, I love Simon Sinek. Two of his books in one list. There’s a reason though! This book acts not only as a business lesson, but also a life lesson about engaging and understanding others. In order to understand what your business needs, you need to understand why it needs it. Understanding motivation is the key to success in this fantastic leadership book.

The Accidental Creative: How to be brilliant at a moment’s notice by Todd Henry

This story tackles burnout, and why you can’t schedule creativity. Entrepreneurship doesn’t just require a lot of work, but a lot of outside the box thinking. If you need to stimulate those creative juices, or learn how to keep them consistent, this one is a must-read. 

Antifragile by Nassim Nicholas Taleb

To be honest, this one *almost* didn’t make my list. It’s concept is important, and deserves to be explored. This one changed the way I thought about my work, my organization and perseverance.  However, it can be a difficult read that may leave some nodding. Good news is, if you find this is the case, there’s a fantastic hour-long video on Youtube here.

A World without Whom: The Essential Guide to Language in the BuzzFeed Age by Emmy J. Favilla

This one was recommended to me by a dear friend, and I loved it straight away. Straight-forward and powerful advice on building your voice and writing for the modern market. If you're looking for tips on writing engaging copy, look no further than this.

Systems Thinking for Social Change : A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Result by David Peter Stroh

This one isn't about business per say. Sometimes the best knowledge comes from the places we least expect it. This fantastic read shows us how to leverage feedback, see the big picture and to understand cause and effect relationships as circular, not linear. These lessons are easily applied in a business enviroment, and personally, have changed the way I work.

Jason’s Picks

Radical Candor by Kim Scott

This book should be required reading for all people leaders. It's a fantastic how-to on giving great feedback, and coming from a place of understanding and trust. It showcases  easy to implement concepts drawn from Scott's experiences  working at Google and Apple.

Jason says: This book is an amazing asset to those who want to have a lasting and positive impact on those they lead.

Tribes by Seth Goodin

This inspirational book is definitely not a how-to. It centers around the idea that you already have what you need to lead.  All you really need is a powerful commitment to  your mission, and to push your tribe forward.

Positioning: The battle for your mind by Al Ries

This book was written decades ago, but it is very applicable in today's world. It challenges you to take a critical eye to how you define your product to differentiate it from your competition and drive conversions. Essentially, this book shows how we are all marketers trying to communicate our message in the most effective manner and dares us to do so in a better way.

Change Your Questions, Change Your Life by Marilee G. Adams Ph.D.

This incredible book is engaging in the best way. The lessons learned apply to both your professional and person life, and can change the way you see everything.

Jason says: This is one of my all time favourite books. I even have a graphic summary from it hanging on my wall.

JP’s Picks

The Master Key System by Charles F. Haanel

Discover the key to unlocking thought as creative energy and power, and become the “Master Key” to your own success with this self-help classic

JP says: Master Key makes your creative thinking go wild

The Lean Startup by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

JP says: Lean Startup teaches you how to efficient and prioritize better. It's a manual for startups in the modern world.

Judith’s Picks

Steal Like an Artist - Austin Kleon

An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life.

Things Are What You Make of Them - Adam J. Kurtz

Deceptively simple, this full-color book will be a touchstone for writers, artists, entrepreneurs, and anyone else working to harness their passion for a more creative life.

Judith says: Both are light and fun to read, but filled with great advice.

Harry’s Pick

Expert Secrets by Russel Brunson

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more...

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Harry says: I loved the way Russell explains the Hero's Journey.

Didn't see anything here that caught your eye?

Not to worry! I recommend checking out FlowReads. It's a fantastic resource for finding exactly the book you need to take your career or business to the next level!

Happy Reading!