Embracing your Flaws for Marketing Success

September 13, 2009: A mic is stolen. Kanye West interrupts Taylor Swift’s acceptance speech for the best music video at the MTV Video Music Awards. The audience is shocked. Taylor never gets her speech. It’s all terribly uncomfortable. But what happened after?

October 24, 2019

5 ways to Attract Customers on a Tight Budget

We know that implementing a marketing strategy usually means spending money or time on complicated platforms, but it doesn’t have to be so hard. As a new entrepreneur, you’re probably looking for alternative tactics to bring traffic into your store - and we have you covered!

October 18, 2019

Data without Numbers, Your Store through Your Customer’s Eyes

Okay, I know what you’re thinking. I’m telling you NOT to turn to data for optimizations. I’m actually telling you that all the answers aren’t found in the numbers. I’m recommending the most simple testing possible, without metrics or percentages or month over month analytics. 

October 17, 2019

Are You Ready for BFCM?

Take a breath. Focus. You’ve been training for this moment. Are you ready for Black Friday and Cyber Monday?

October 11, 2019

25 Free Tools You Need in Your Business ToolBox

Running a business is an expensive endeavor. You likely review every tool you or your team uses and weigh the cost to benefit. To help you, I’ve gone through my favorite tools and listed my top picks of the free, freemium and free trials. Once your business outgrows the free versions, most of these have premium paid versions to support your bustling business.

October 10, 2019

Stop blaming Millennials for Killing your Business

Millennials are now 25 percent of the U.S. population, 30 percent of the voting-age population, and almost 40 percent of the working-age population. This means can have a huge impact on your industry.

October 3, 2019

8 Promotion Platforms you Need to start Using Now

Promoting outside of paid ads or Instagram/Facebook posts can feel intimidating. It’s understandable since there’s so much to know and so many platforms to consider. However, you want to make sure you’re taking full advantage of what the internet has to offer. Here are 8 of my favorite Social Platforms for promotion.

October 5, 2019

Why Paying Attention To Your Customers Pays Off

80% of your businesses future revenue will be generated from 20% of your business's existing customers. It costs five times as much to acquire a new customer as it does to re-engage an existing one.

September 28, 2019

Stop blaming Millennials for Killing your Business

Millennials are now 25 percent of the U.S. population, 30 percent of the voting-age population, and almost 40 percent of the working-age population. This means can have a huge impact on your industry.

October 3, 2019

What's The Tea on Marketing Slang?

How would you feel if your favorite brand posted about how their products were high-key awesome? ...Or if they began customer emails with “Hey Fam”? ...What if they said their customers were Bae?

September 21, 2019

Why Checkout Latency is More Important than You Think

Shopify announced they decreased checkout latency by 20%, but what is latency and why does this matter?

September 20, 2019

Battle of the Bots

These are not robots, or artificial intelligence, but automated computer programs designed to detect signup form code on your website. Find out how they can hurt your business.

September 20, 2019

Sales Pop by CartKit: The Perfect Alternative for Sales Pop by Beeketing/Boostflow

Beeketing and Boostflow apps are being sunset from the Shopify App store. These apps will no longer work as of August 27, 2019. Here is why CartKit offers the perfect Alternative.

September 10, 2019

Turn up the Heat: Embrace Seasonality to Keep your Business out of the Cold

Boosting your business or your sales in September can feel daunting. After all, September is routinely a less than ideal time for stock and shares. It's the only month that consistently declined over the past 100 years, and over shorter spans of time. But let’s really look at why this happens.

September 20, 2019

Switching To CartKit

Not all apps are created equal. CartKit apps, including Consistent Cart, have been mentioned in Oberlo, CommerceGurus, and even Forbes as one of the most-have apps for your Shopify Store. Here’s how to get started with the switch.

September 10, 2019

20 Examples of Epic Abandoned Checkout Emails (and Why they Work!)

Every brand has its own voice. This voice needs to carry through from the landing page to every bit of messaging you have with your customers. You want to create a shopping experience for your customers to drive loyalty and keep them coming back for more.

September 10, 2019

How to Optimize your Product Pages

Looks matter. People want to look if it’s aesthetically pleasing, smooth, nice coloring. The world of e-commerce limits other senses, so what people see and read on your website is everything. 

September 10, 2019

The 15 Best Books for Businesses, Leaders, and Entrepreneurs in 2019

Today is national read a book day! I know a lot of these “holidays” can seem silly, but in my opinion, there is no silly reason to pick up a great book. This is particularly true when what your reading can further your skills and boost your business. As a writer, I enjoy reading. As a marketer, I enjoy learning and staying on top of trends. As a leader, I need to keep my communication and management skills sharp. In the spirit of this holiday, we at CartKit have compiled the most impactful and thought-provoking books we’ve digested in the past few years.

September 10, 2019

6 Things you need to know to run a Single-Product Store

Variety is the spice of life. But maybe your product is like perfectly ripe fruit or indulgent artisanal cheese. If you have a great idea, and a great product, you don’t need seasonings.

September 10, 2019

How to: Get Traffic to your Shopify Store

If you ask most business owners what they need, they’ll likely say “more customers”. To get more customers, you need more traffic and higher quality traffic. Here are four basic strategies you can use to get visitors to your website.

September 10, 2019

The 7 Biggest Blunders causing your Customers to Abandon their Carts

Jace walks into your retail clothing store...

September 10, 2019

Why Your Business Needs a Blog

A blog is a man’s best friend. Ahem. I meant to say: A blog is a Business’ best friend.

September 10, 2019

Why We're Depreciating Facebook Messenger

At CartKit, we strive to make a remarketing product that is very simple, intuitive and takes the work out of your hands. And we’ve hit a crossroads with one of our features.

September 10, 2019

Customer Support ROI

Your support is the face of your company. It can and should be more than the bare minimum of answering emails. Treating your support efforts as a capital sinkhole does your company and customers a great disservice.

September 10, 2019

Ecommerce Meme Roundup

Hey, we know you're stressed. Maybe you just need a minute or two to unwind from the ups and downs of entrepreneurship. We get it. That's why I've put together this Meme Roundup for Entrepreneurs. You need to take a break, you know, to avoid burnout. So I hope you kick back, relate to some (or all!) of these and laugh.

September 10, 2019

Why Paying Attention To Your Customers Pays Off

80% of your businesses future revenue will be generated from 20% of your business's existing customers. It costs five times as much to acquire a new customer as it does to re-engage an existing one.

September 28, 2019

Case Study: BTS Mania

With over half a billion YouTube views BTS Mania is the first group since The Beatles to nab three chart-topping Billboard albums in one year. Learn how BTS Mania leverages CartKit to increase their merchandise sales.

September 20, 2019

Of Silks to SaaS: The CartKit Founding Story

I built Consistent Cart to address a growing need in the market: To bring the power of multi-channel to e-commerce in one easy to use app. 

September 12, 2019

Disconnecting from your Desk : A Guide

When working from your house, work has a way of coming home with you. 

September 10, 2019

Never Underestimate The Influence Of SMS

Boasting the highest open rates of any other medium, SMS is excellent for business. It also has the added benefit of allowing for simple and easy retargeting. 

September 10, 2019