Disconnecting from your Desk : A Guide

When working from your house, work has a way of coming home with you. 

March 28, 2020

Addressing the Hyper-Positivity aimed at Entrepreneurs

Entrepreneurial Speakers or those YouTube ads about starting your own 7 figure business can be intensely motivational. That's not a bad thing, but you need to keep yourself grounded. This kind of motivation and hyper-positivity can be counter-productive if you lean too far into it. When someone paints an atypical or unrealistic picture of entrepreneurship, it can feel like you're doing something wrong when it doesn't work that way for you.

March 25, 2020

6 TED Talks to make you a Better Entrepreneur

As an Entrepreneur, you strive to be successful. A powerful way to find success if by listening to the experts, the successful entrepreneurs who want to share their stories and what they've learned along the way.

January 23, 2020

Every Customer is an Influencer

Influencers don't come cheap, usually charging hundreds to thousands of dollars per post. But as the title suggests, that doesn't mean you should throw in the towel. Every customer has influencer potential.

February 1, 2020

Need to knows: Starting an SMS campaign

Boasting the highest open rates of any other medium, SMS is excellent for business. It also has the added benefit of allowing for simple and easy retargeting. SMS is simple to use, and text-based communication is preferred by customers. If you're not using this feature, you need to be.

January 14, 2020

Finding Your Drive for Entrepreneurship

Many people dream about being their own boss, but few ever achieve it. With 7.53 billion people in the world and only 582 million entrepreneurs, only about 7% have gotten there. The idea of working from home, making your own hours and not working under anyone else is appealing sure....

January 16, 2020

Savage Brands Challenging that The Customer Is Always Right

We've all been there. You're having a bad day at work, and a customer says something that just rubs us the wrong way. You want to snap back at them and give them a piece of your mind. But, you can't. Because the customer is always right. Right?

January 18, 2020

6 Things Michael Scott taught Us about Business and Sales

For all the wild antics and shenanigans, Michael Scott was great at his job. He was the top salesman 2 years in a row and subsequently became the branch manager of the Scranton office.

February 20, 2020

Addressing the Hyper-Positivity aimed at Entrepreneurs

Entrepreneurial Speakers or those YouTube ads about starting your own 7 figure business can be intensely motivational. That's not a bad thing, but you need to keep yourself grounded. This kind of motivation and hyper-positivity can be counter-productive if you lean too far into it. When someone paints an atypical or unrealistic picture of entrepreneurship, it can feel like you're doing something wrong when it doesn't work that way for you.

March 25, 2020

Savage Brands Challenging that The Customer Is Always Right

We've all been there. You're having a bad day at work, and a customer says something that just rubs us the wrong way. You want to snap back at them and give them a piece of your mind. But, you can't. Because the customer is always right. Right?

January 18, 2020

6 Things Michael Scott taught Us about Business and Sales

For all the wild antics and shenanigans, Michael Scott was great at his job. He was the top salesman 2 years in a row and subsequently became the branch manager of the Scranton office.

February 20, 2020

Scratching out the CopyCats: When Someone Rips off Your Content

The internet is an amazing place where you can share information and show off products, but it also can be incredibly easy to steal intellectual property. After all, you just need to right-click and save to steal someone's logo, images, and content.

December 12, 2019

Is Loneliness the Tradeoff of Success?

Humans are social animals, we live in families and have tight-knit social circles. Stress and entrepreneurship walk hand in hand, white-knuckled and aching for a break. It's not healthy to neglect your needs for too long.

December 6, 2019

Marketing Under the Influence: Using Micro-Influencers to Promote your Products on Instagram

Influencer and Social Marketing strategies are more widely used than ever. Your audience consumes Influencer content much differently than they do ads. This is why brands like FitTea, Fashion Nova and Sugar Bear Hair have found such success with Influencers. However, big Influence comes with a hefty price tag. It may seem unattainable to your small or medium business. This is where micro-influencers swoop in.

November 16, 2019

MLM's:Why Being in one is not the same as Entrepreneurship

The goal of entrepreneurship is a growing one, and some companies prey on it. Most of these companies ironically mask themselves as socially conscious and diverse but wherever there's a deep need or passion, there will be those trying to exploit it.

November 30, 2019

So Crazy It Might just Work!

If you've ever watched QVC, you know crazy ideas can result in serious money and high brand awareness. Slap Chop and ShamWow ads are burned into my brain forever, and I know I'm not alone. Unique ideas and unique advertising stick with people.

November 23, 2019

5 ways to Attract Customers on a Tight Budget

We know that implementing a marketing strategy usually means spending money or time on complicated platforms, but it doesn’t have to be so hard. As a new entrepreneur, you’re probably looking for alternative tactics to bring traffic into your store - and we have you covered!

October 18, 2019

Pricing Advice, Calculate Right! How to compete in eCommerce without risking profits.

In times of hyperconnectivity, competition has become aggressive and owning an online business. Being in eCommerce can feel like a mad adventure. Not only will you fight to stand out from thousands of similar stores and drop shippers who may have chosen the same products as you, but you’ve also embraced a difficult journey against big online retailers

November 2, 2019

Embracing your Flaws for Marketing Success

September 13, 2009: A mic is stolen. Kanye West interrupts Taylor Swift’s acceptance speech for the best music video at the MTV Video Music Awards. The audience is shocked. Taylor never gets her speech. It’s all terribly uncomfortable. But what happened after?

October 24, 2019

Data without Numbers, Your Store through Your Customer’s Eyes

Okay, I know what you’re thinking. I’m telling you NOT to turn to data for optimizations. I’m actually telling you that all the answers aren’t found in the numbers. I’m recommending the most simple testing possible, without metrics or percentages or month over month analytics. 

October 17, 2019

Are You Ready for BFCM?

Take a breath. Focus. You’ve been training for this moment. Are you ready for Black Friday and Cyber Monday?

October 11, 2019

25 Free Tools You Need in Your Business ToolBox

Running a business is an expensive endeavor. You likely review every tool you or your team uses and weigh the cost to benefit. To help you, I’ve gone through my favorite tools and listed my top picks of the free, freemium and free trials. Once your business outgrows the free versions, most of these have premium paid versions to support your bustling business.

October 10, 2019

8 Promotion Platforms you Need to start Using Now

Promoting outside of paid ads or Instagram/Facebook posts can feel intimidating. It’s understandable since there’s so much to know and so many platforms to consider. However, you want to make sure you’re taking full advantage of what the internet has to offer. Here are 8 of my favorite Social Platforms for promotion.

October 5, 2019

The Joy of Content Marketing

When I went through Bob Ross’ Youtube videos I noticed something interesting. Okay, a few things, given the fact that the man could whip up a landscape out of blobs of paint faster than you can blink, and that he has an affinity for squirrels. He doesn’t try to directly sell you anything. Ever. Bob Ross quietly created a $15 million art empire before he died in 1995, but how did he accomplish this?

September 26, 2019

9 best lead magnet ideas to grow your email list

A warm welcome to Guest Poster Hannah Pham from HappyPoints, who shares her insights into lead magnets and email marketing. Which lead magnets are the most effective? Find out in this article!

December 5, 2019

Your Store is truly One in a Million, as Shopify hits a New Milestone

Shopify has announced they hit a new milestone on October 29, 2019. 15 years after Tobi Lutke’s first store, SnowDevil, launched in 2004, what has now become Shopify has hit 1 million merchants on the platform. Think about that: One. Million. Stores.

October 29, 2019

The 7 Biggest Blunders causing your Customers to Abandon their Carts

Jace walks into your retail clothing store...

September 10, 2019

Why Your Business Needs a Blog

A blog is a man’s best friend. Ahem. I meant to say: A blog is a Business’ best friend.

September 10, 2019

Why We're Depreciating Facebook Messenger

At CartKit, we strive to make a remarketing product that is very simple, intuitive and takes the work out of your hands. And we’ve hit a crossroads with one of our features.

September 10, 2019

Customer Support ROI

Your support is the face of your company. It can and should be more than the bare minimum of answering emails. Treating your support efforts as a capital sinkhole does your company and customers a great disservice.

September 10, 2019

Ecommerce Meme Roundup

Hey, we know you're stressed. Maybe you just need a minute or two to unwind from the ups and downs of entrepreneurship. We get it. That's why I've put together this Meme Roundup for Entrepreneurs. You need to take a break, you know, to avoid burnout. So I hope you kick back, relate to some (or all!) of these and laugh.

September 10, 2019

Disconnecting from your Desk : A Guide

When working from your house, work has a way of coming home with you. 

March 28, 2020

Why Paying Attention To Your Customers Pays Off

80% of your businesses future revenue will be generated from 20% of your business's existing customers. It costs five times as much to acquire a new customer as it does to re-engage an existing one.

September 28, 2019

Case Study: BTS Mania

With over half a billion YouTube views BTS Mania is the first group since The Beatles to nab three chart-topping Billboard albums in one year. Learn how BTS Mania leverages CartKit to increase their merchandise sales.

September 20, 2019

Of Silks to SaaS: The CartKit Founding Story

I built Consistent Cart to address a growing need in the market: To bring the power of multi-channel to e-commerce in one easy to use app. 

September 12, 2019

Never Underestimate The Influence Of SMS

Boasting the highest open rates of any other medium, SMS is excellent for business. It also has the added benefit of allowing for simple and easy retargeting. 

September 10, 2019