Marketing Under the Influence: Using Micro-Influencers to Promote your Products on Instagram

Influencer and Social Marketing strategies are more widely used than ever. Your audience consumes Influencer content much differently than they do ads. This is why brands like FitTea, Fashion Nova and Sugar Bear Hair have found such success with Influencers. However, big Influence comes with a hefty price tag. It may seem unattainable to your small or medium business. This is where micro-influencers swoop in.

November 16, 2019

Changing the Leopard’s Spots: When you need a new niche

When you sink a lot of time and money into an idea, moving on from that idea can feel like a huge loss. For many, finding the right niche and changing your business can be the path to finally breaking through the wall and finding success in your business.

November 14, 2019

Let's Get Digital: An Inside Look at Selling Digital Products

It came without boxes, it came without tags, it came without packages boxes or bags. No, it’s not Christmas and no, I’m not the Grinch. The world of eCommerce has traditionally been dominated by physical products being sold online. In recent years, there has been an emerging trend of stores selling digital products and information products.

November 9, 2019

5 ways to Attract Customers on a Tight Budget

We know that implementing a marketing strategy usually means spending money or time on complicated platforms, but it doesn’t have to be so hard. As a new entrepreneur, you’re probably looking for alternative tactics to bring traffic into your store - and we have you covered!

October 18, 2019

How to TikTok all the boxes for your Social Media Marketing

Will you cringe? Probably. Will you find out what an E-boy is? Definitely. Is it an awesome place to brand yourself and showcase your products? If you do it right, it can be.

November 7, 2019

Pricing Advice, Calculate Right! How to compete in eCommerce without risking profits.

In times of hyperconnectivity, competition has become aggressive and owning an online business. Being in eCommerce can feel like a mad adventure. Not only will you fight to stand out from thousands of similar stores and drop shippers who may have chosen the same products as you, but you’ve also embraced a difficult journey against big online retailers

November 2, 2019

Your Store is truly One in a Million, as Shopify hits a New Milestone

Shopify has announced they hit a new milestone on October 29, 2019. 15 years after Tobi Lutke’s first store, SnowDevil, launched in 2004, what has now become Shopify has hit 1 million merchants on the platform. Think about that: One. Million. Stores.

October 29, 2019

Embracing your Flaws for Marketing Success

September 13, 2009: A mic is stolen. Kanye West interrupts Taylor Swift’s acceptance speech for the best music video at the MTV Video Music Awards. The audience is shocked. Taylor never gets her speech. It’s all terribly uncomfortable. But what happened after?

October 24, 2019

Marketing Under the Influence: Using Micro-Influencers to Promote your Products on Instagram

Influencer and Social Marketing strategies are more widely used than ever. Your audience consumes Influencer content much differently than they do ads. This is why brands like FitTea, Fashion Nova and Sugar Bear Hair have found such success with Influencers. However, big Influence comes with a hefty price tag. It may seem unattainable to your small or medium business. This is where micro-influencers swoop in.

November 16, 2019

Let's Get Digital: An Inside Look at Selling Digital Products

It came without boxes, it came without tags, it came without packages boxes or bags. No, it’s not Christmas and no, I’m not the Grinch. The world of eCommerce has traditionally been dominated by physical products being sold online. In recent years, there has been an emerging trend of stores selling digital products and information products.

November 9, 2019

How to TikTok all the boxes for your Social Media Marketing

Will you cringe? Probably. Will you find out what an E-boy is? Definitely. Is it an awesome place to brand yourself and showcase your products? If you do it right, it can be.

November 7, 2019

Stop blaming Millennials for Killing your Business

Millennials are now 25 percent of the U.S. population, 30 percent of the voting-age population, and almost 40 percent of the working-age population. This means can have a huge impact on your industry.

October 3, 2019

What's The Tea on Marketing Slang?

How would you feel if your favorite brand posted about how their products were high-key awesome? ...Or if they began customer emails with “Hey Fam”? ...What if they said their customers were Bae?

September 21, 2019

Why Checkout Latency is More Important than You Think

Shopify announced they decreased checkout latency by 20%, but what is latency and why does this matter?

September 20, 2019

Battle of the Bots

These are not robots, or artificial intelligence, but automated computer programs designed to detect signup form code on your website. Find out how they can hurt your business.

September 20, 2019

Sales Pop by CartKit: The Perfect Alternative for Sales Pop by Beeketing/Boostflow

Beeketing and Boostflow apps are being sunset from the Shopify App store. These apps will no longer work as of August 27, 2019. Here is why CartKit offers the perfect Alternative.

September 10, 2019

Changing the Leopard’s Spots: When you need a new niche

When you sink a lot of time and money into an idea, moving on from that idea can feel like a huge loss. For many, finding the right niche and changing your business can be the path to finally breaking through the wall and finding success in your business.

November 14, 2019

5 ways to Attract Customers on a Tight Budget

We know that implementing a marketing strategy usually means spending money or time on complicated platforms, but it doesn’t have to be so hard. As a new entrepreneur, you’re probably looking for alternative tactics to bring traffic into your store - and we have you covered!

October 18, 2019

Pricing Advice, Calculate Right! How to compete in eCommerce without risking profits.

In times of hyperconnectivity, competition has become aggressive and owning an online business. Being in eCommerce can feel like a mad adventure. Not only will you fight to stand out from thousands of similar stores and drop shippers who may have chosen the same products as you, but you’ve also embraced a difficult journey against big online retailers

November 2, 2019

Embracing your Flaws for Marketing Success

September 13, 2009: A mic is stolen. Kanye West interrupts Taylor Swift’s acceptance speech for the best music video at the MTV Video Music Awards. The audience is shocked. Taylor never gets her speech. It’s all terribly uncomfortable. But what happened after?

October 24, 2019

Data without Numbers, Your Store through Your Customer’s Eyes

Okay, I know what you’re thinking. I’m telling you NOT to turn to data for optimizations. I’m actually telling you that all the answers aren’t found in the numbers. I’m recommending the most simple testing possible, without metrics or percentages or month over month analytics. 

October 17, 2019

Are You Ready for BFCM?

Take a breath. Focus. You’ve been training for this moment. Are you ready for Black Friday and Cyber Monday?

October 11, 2019

25 Free Tools You Need in Your Business ToolBox

Running a business is an expensive endeavor. You likely review every tool you or your team uses and weigh the cost to benefit. To help you, I’ve gone through my favorite tools and listed my top picks of the free, freemium and free trials. Once your business outgrows the free versions, most of these have premium paid versions to support your bustling business.

October 10, 2019

8 Promotion Platforms you Need to start Using Now

Promoting outside of paid ads or Instagram/Facebook posts can feel intimidating. It’s understandable since there’s so much to know and so many platforms to consider. However, you want to make sure you’re taking full advantage of what the internet has to offer. Here are 8 of my favorite Social Platforms for promotion.

October 5, 2019

Your Store is truly One in a Million, as Shopify hits a New Milestone

Shopify has announced they hit a new milestone on October 29, 2019. 15 years after Tobi Lutke’s first store, SnowDevil, launched in 2004, what has now become Shopify has hit 1 million merchants on the platform. Think about that: One. Million. Stores.

October 29, 2019

The 7 Biggest Blunders causing your Customers to Abandon their Carts

Jace walks into your retail clothing store...

September 10, 2019

Why Your Business Needs a Blog

A blog is a man’s best friend. Ahem. I meant to say: A blog is a Business’ best friend.

September 10, 2019

Why We're Depreciating Facebook Messenger

At CartKit, we strive to make a remarketing product that is very simple, intuitive and takes the work out of your hands. And we’ve hit a crossroads with one of our features.

September 10, 2019

Customer Support ROI

Your support is the face of your company. It can and should be more than the bare minimum of answering emails. Treating your support efforts as a capital sinkhole does your company and customers a great disservice.

September 10, 2019

Ecommerce Meme Roundup

Hey, we know you're stressed. Maybe you just need a minute or two to unwind from the ups and downs of entrepreneurship. We get it. That's why I've put together this Meme Roundup for Entrepreneurs. You need to take a break, you know, to avoid burnout. So I hope you kick back, relate to some (or all!) of these and laugh.

September 10, 2019

Why Paying Attention To Your Customers Pays Off

80% of your businesses future revenue will be generated from 20% of your business's existing customers. It costs five times as much to acquire a new customer as it does to re-engage an existing one.

September 28, 2019

Case Study: BTS Mania

With over half a billion YouTube views BTS Mania is the first group since The Beatles to nab three chart-topping Billboard albums in one year. Learn how BTS Mania leverages CartKit to increase their merchandise sales.

September 20, 2019

Of Silks to SaaS: The CartKit Founding Story

I built Consistent Cart to address a growing need in the market: To bring the power of multi-channel to e-commerce in one easy to use app. 

September 12, 2019

Disconnecting from your Desk : A Guide

When working from your house, work has a way of coming home with you. 

September 10, 2019

Never Underestimate The Influence Of SMS

Boasting the highest open rates of any other medium, SMS is excellent for business. It also has the added benefit of allowing for simple and easy retargeting. 

September 10, 2019